This page has two jobs. First, it explains every line printed on the panel of the bottle we sell, what each ingredient is, and what the research does and does not say about it, including who was in each trial, at what dose and who paid for it. Second, and this is the part most advertising pages leave out, it lists the headlines we run, tells you which ones are exaggerated, and separates the small number of things that are genuinely supported by evidence from the many that are not.
You almost certainly arrived here from an advertisement. The headline you clicked was written by us and paid for by us to appear next to real news stories. It was designed to make you stop scrolling. Several of our headlines overstate what science actually shows, and a few attribute statements to doctors who do not exist.
Everything on this site is a paid advertisement for a product we sell. If you buy through a link on any of our pages, we are paid a commission. That is the reason this site exists.
The product is a bottle of sixty capsules made and sold by Thorne Research, Inc. of Summerville, South Carolina as a dietary supplement. A serving is two capsules, the bottle holds thirty servings, and the label says to take a serving one to two times a day, away from bedtime. Each serving carries 300 milligrams of an ashwagandha root extract, 240 milligrams of a ginkgo leaf phospholipid complex, 250 milligrams of acetyl-L-carnitine, 100 milligrams of a bacopa extract, 10 milligrams of lutein with 2 of zeaxanthin, 66 milligrams of trans-pterostilbene and 50 milligrams of caffeine. It is not a medicine, it is not meant for any medical condition, and no study has ever tested this formula. The label carries the standard statement that its claims have not been evaluated by the FDA. No food, drink or supplement on this page is a substitute for your own clinician.
If you are genuinely worried about your memory, the single most useful thing you can do is book an appointment with your own clinician. That costs you nothing from us, and a proper conversation about sleep, hearing, medicines and daily habits is worth more than anything we are selling. We would rather you close this page and make that call than buy something under a false impression.
These are the headlines we have run, grouped by the claim they make. The right-hand column is our own plain assessment. We have marked each family of headlines as Exaggerated, Partly true, Withdrawn, Our headline was wrong or Broadly supported.
| The headline as you saw it | What is actually behind it |
|---|---|
| "Mental Decline Begins When Seniors Can't Spell These 3 Words. Test Now""Top Doctors Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""MDs Say Mental Decline Begins When Seniors Can't Pronounce These 3 Phrases. Can You?""Memory Decline Begins When Seniors Say These 3 Phrases (See The List)""Declining Memory Begins When Seniors Say These 7 Phrases. See Which Ones" | Exaggerated There is no set of three words, three phrases or seven phrases whose spelling or pronunciation marks the beginning of anything. Nothing "begins" at a word. Word tasks do appear inside the short memory checks clinicians use, but those checks are given in person and read alongside your history, your medicines and your age. Failing a word online means nothing on its own: plenty of people stumble over a word when they are tired, nervous or being timed. "Top doctors" and "MDs" refer to no specific doctor. See section 4. |
| "Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Greatest Doctors Say Memory Loss Isn't Age: Just Avoid Drinking These 3 Beverages""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Avoid Eating These 3 Foods""Japan's Oldest Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods" | Exaggerated No group of Japanese doctors issued this statement. There is no such panel, no such list, and no source we can point you to. Japan appears in the headline because it is widely associated with long life, which makes the claim feel credible. That is a marketing decision, not a citation. The second half is also wrong. Memory changes with age for everyone, and no diet removes that. What is true is narrower: certain long-term drinking and eating patterns travel with faster slippage on thinking tests in large population studies. [1] [2] Association is not proof of cause, and "just avoid these three" is not how any of it works. |
| "Nobel Prize's Doctors Say Memory Loss Isn't Age: Just Stop Eating These 3 Foods" | Withdrawn We retract this one outright. No Nobel laureate has endorsed this page, this product, or any list of three foods on our behalf. Attaching the Nobel Prize to an advertisement implies an authority that does not exist and we should not have run it. |
| "The Overlooked Boxed Cereal Now Tied to 8 Out of 10 Memory Cases" | Our headline was wrong There is no such statistic. No study ties any cereal to eight out of ten cases of anything, "memory cases" is not a category any researcher uses, and no cereal has been "overlooked" by anyone: the sugar figure is printed on the side of every box. The number was invented for the headline and we withdraw it. The grain of truth is the same as for the other cereal headlines below: a diet heavy in ultra-processed food, the sweet cereal shelf included, travels in a large Brazilian study with somewhat faster slippage on thinking tests over eight years. [2] That is a modest association across thousands of people, not eight in ten of anyone. See section 3. |
| "Brain Experts Now Say These 3 Cereals Age the Brain Faster Than Time""Scientists Now Say This 1 Cereal Ages the Brain Faster Than Time" | Exaggerated No food ages the brain "faster than time." That phrase was written for effect and it is not a finding from any study. It is also internally inconsistent: in one version it is three cereals, in another it is one, because the number is something we test for click-through, not something we measured. The grain of truth: diets high in ultra-processed food are associated with somewhat faster slippage on thinking tests over years. [2] That is a modest effect across a population, not a fate sealed by a bowl of cereal. See section 3. |
| "Doctors Now Say This Popular Evening Drink Is Behind Memory Loss""Doctors Now Say This Popular Evening Drink Is Behind Brain Health Decline" | Partly true The "evening drink" is alcohol, and of everything our ads point at, this is where the evidence is strongest. In British civil servants followed for thirty years, higher drinking went with shrinkage of the hippocampus, the region most involved in forming memories, and with faster decline in word fluency; light drinkers had no edge over non-drinkers. [1] What is overstated is the word "behind." Alcohol is one contributing factor among many, not the cause of memory slips. Cutting back is a genuinely good idea. It is also worth saying plainly: the bottle we sell contains no alcohol; it does contain 50 milligrams of caffeine per serving, which is about half a 12-ounce cup of brewed coffee. |
| "Doctors Name 5 Popular Drinks Now Tied To Memory Decline. Coffee Tops The List""Seniors: These 4 Drinks May Be Aging Your Brain Faster""The 4 Drinks Brain Doctors Want Seniors to Quit""Neurologists Say Cognitive Decline Isn't Age: Just Stop Drinking These 2 Popular Drinks""Doctors: 3 Popular Drinks Now Tied to Memory Loss in Seniors" | Exaggerated Notice that the count changes: two drinks, three, four, five. It changes because it is an advertising variable we rotate, not a number that came out of a study. No neurologist is named in any version, because none was consulted. "Coffee tops the list" is the clearest thing we have got wrong: none of the studies on this page is about plain coffee. If you drink coffee and enjoy it, this headline gave you a reason to worry that the evidence does not support. Keep your coffee, and count the 50 milligrams of caffeine in each serving of the bottle we sell along with it: 400 milligrams a day is the figure the Food and Drug Administration cites for most healthy adults, and a 12-ounce cup of brewed coffee holds 113 to 247. [3] See section 2. |
| "Brain Doctors: Quit These 4 Drinks Before It's Too Late" | Exaggerated No brain doctor was consulted for this headline, and there is no "too late." The deadline was invented to make you click. The four drinks are the ones in section 2: alcohol, sugar-sweetened soft drinks, energy drinks and sweetened coffee-shop drinks. Cutting back on them is sensible for your nights, your weight and your wallet, and heavy drinking travels with poorer memory outcomes over years. [1] There is no evidence that quitting them on any particular day changes anything about your memory, and there is no age after which the change stops being worth making. See section 2. |
| "Memory Slipping? Check These 4 Everyday Drinks First" | Partly true Half right, in the wrong order. If your memory is slipping, the first thing to check is not a drink; it is a conversation with your own clinician about your nights, your hearing and the medicines you take, none of which is fixed by changing what you pour. The four drinks are the everyday ones in section 2: alcohol, sugary soft drinks, energy drinks and sweetened coffee drinks. Reviewing them is a reasonable second step. Not enough plain water belongs on the list too. See section 2. |
| "America's Top Experts Say Mental Decline Isn't Aging: Just Avoid These 5 Kitchen Drinks" | Exaggerated The same construction as the "Japan's doctors" headline above, with the country changed. No panel of American experts issued this statement, and we cannot point you to one. Memory changes with age, and no drink removes that. The five kitchen drinks are alcohol, sugar-sweetened sodas, diet sodas, energy drinks and sweetened coffee-shop drinks, all in section 2, where the honest version of each is written out. "Just avoid" overstates what any of that evidence shows. See section 2. |
| "Still Sharp at 90? Seniors Are Rethinking These 3 Everyday Foods" | Partly true The gentlest of our headlines, and still an overstatement. Nobody knows what keeps a particular person sharp at 90, and no single food does it. The three everyday foods are sugary breakfast cereals, processed meats and packaged baked goods, all in section 3. Eating less of them is part of the long, slow habits in section 5, and no food is a promise at any age. See sections 3 and 5. |
| "Take 2 capsules in the morning and watch your memory change" | Exaggerated Nothing about this bottle has been tested as this bottle: there is no trial of the finished formula, only trials of single ingredients in other people. Its most immediate effect is its caffeine, 50 milligrams per serving, which makes most people more alert for a while; [4] that is alertness, not memory. Of the other lines, the ashwagandha sits at the 300 milligrams a day of a ninety-day trial in adults aged 20 to 55, [5] the lutein and zeaxanthin at the 12 milligrams a day of two one-year trials in adults averaging 72 and 74, [6] [7] and the bacopa at a third of the 300 milligrams its own trials used. [8] [9] "Watch your memory change" should not have been written. See section 6. |
| "Three of the Eight Numbers on the Back of This Bottle Match Their Trials" | Broadly supported This one is arithmetic, and anyone can check it against the printed panel. The panel prints eight lines, each with a milligram figure. Three of those figures are the figures their trials used: ashwagandha at 300 milligrams, [5] lutein and zeaxanthin at 12 milligrams together, [6] [7] and caffeine at 50 milligrams, which the Food and Drug Administration's own figures put at roughly half a 12-ounce cup of brewed coffee. [3] One line sits at a third of its trial dose (bacopa, 100 milligrams against 300). [8] [9] One prints a complex rather than the leaf extract inside it (240 milligrams of a ginkgo phospholipid complex, with no figure for how much ginkgo extract it holds). [10] And two carry no trial we can hand you at these doses (acetyl-L-carnitine at 250 milligrams and trans-pterostilbene at 66). The headline states a count and its qualifiers. It is not a claim that the bottle works. |
| "Neurologists Name 5 Popular Prescriptions Now Tied to Memory Decline" | Partly true, and the one not to act on alone No neurologist named a list for us, and we will not print one. What is true is that pharmacists keep lists of everyday medicines, some sold over the counter, that are often a poor fit after 65, and that a yearly look at everything you take is worth having. But an advertisement is the worst possible reason to change a medicine: never stop or change one because of something you read in an ad, including ours. Put everything you take in one bag, this bottle included, and ask your pharmacist. There is a specific reason to do it with this bottle, and it is in the box at the end of section 2. |
An honest answer: these headlines appear beside real news stories, competing for attention with everything else on the page, and dramatic phrasing gets clicked. That is the incentive, and we are subject to it like every other advertiser.
It is also why this page exists. Once you are here, you are entitled to know exactly which claims we can stand behind and which ones were written to get your attention. Everything below is the sober version.
Our headlines have referred, in different versions, to "3 beverages", "4 drinks", "5 popular drinks", "2 popular drinks" and "this popular evening drink" without ever naming them. Here is the complete list of what we were pointing at, and what the research actually supports for each one. Where a study is cited, it is observational unless stated otherwise: it can show that two things travel together in a population, not that one causes the other.
This is the "popular evening drink" · Best-supported of the group
What the research says. A long-running study of British civil servants found that higher drinking, even at moderate levels, went with shrinkage of the hippocampus and faster decline in word fluency, and that light drinkers had no advantage over people who did not drink. [1] Alcohol also disturbs the night and interacts with many medicines.
Honest verdict. Of everything on this list, cutting back on alcohol has the strongest case behind it. It is still not "the cause" of memory slips, and no amount of cutting back is a promise.
About the product we sell. It contains no alcohol. It is a capsule taken two at a time with 50 milligrams of caffeine in the serving, and the label says away from bedtime.
Important. If you drink heavily every day, do not stop abruptly on your own. Ask your clinician how to cut back safely.
Part of the "3 popular drinks" and "4 drinks" · Partly supported
What the research says. Soft drinks sit on the ultra-processed shelf, and in a Brazilian study of 10,775 adults followed for eight years, the people who ate and drank the most from that shelf slipped somewhat faster on thinking tests than those who ate the least. [2]
Honest verdict. A reasonable thing to cut down on, mostly for reasons that have nothing to do with a dramatic headline. Replacing them with water is a cheap, low-risk change.
Often the "surprising" drink in our ads · No evidence we can stand behind
What the research says. We are not aware of any study that gives a clear answer about diet soft drinks and everyday memory, and we cite none here.
Honest verdict. Unresolved, and not a reason to panic. Anyone who tells you diet soda has been shown to harm your memory is going beyond the evidence.
About the product we sell. It is a capsule, not a drink: there is no sweetener in it. The capsule shell is hypromellose, which is cellulose rather than gelatin, and the only other listed ingredient is calcium laurate.
Part of the "4 drinks brain doctors want seniors to quit" · Indirect concern
What the research says. There is little direct research linking energy drinks to memory. The concern for older adults is more immediate: high caffeine loads combined with sugar can bring a faster heartbeat, palpitations, jitters, an upset stomach and a poor night. [3]
Honest verdict. Worth avoiding if you are over 65, sensitive to caffeine or sleeping badly, for those reasons rather than any proven memory effect. The bottle we sell is not an energy drink, and it does carry caffeine: 50 milligrams in a serving of two capsules, about half a 12-ounce cup of brewed coffee, and 100 milligrams if you take the label's upper direction of two servings a day. Count it with your coffee.
The version of "coffee" our ads should have named · Partly supported
What the research says. These are sugary drinks that happen to contain coffee. Whatever applies to sugar-sweetened beverages applies to them. A large flavored frappé can carry as much added sugar as a soft drink.
Honest verdict. If our "coffee" headline had meant this, it would have been defensible. It did not, and we should have been specific.
Part of the "3 beverages" · Partly supported
What the research says. Same story: the sugar is the issue, not the tea or the fruit. Whole fruit behaves quite differently from fruit juice, which delivers the sugar without the fiber.
Honest verdict. Treat these as soft drinks, because nutritionally that is largely what they are.
Named in our headline as the worst offender · Our headline was wrong
What the research says. None of the studies on this page is about ordinary black coffee or plain tea, and tea is a routine part of the eating patterns studied for memory. Caffeine late in the day can spoil your night, so timing matters more than the drink itself. The Food and Drug Administration cites 400 milligrams of caffeine a day, two to three 12-ounce cups of brewed coffee, as an amount not generally associated with negative effects in most healthy adults, and puts a single cup at 113 to 247 milligrams. [3] The European Food Safety Authority reached the same daily figure and puts 200 milligrams as a single serving. [4] Each serving of the bottle we sell adds 50 milligrams, which is why it should be counted with your coffee and kept out of the evening.
Honest verdict. "Coffee Tops The List" was a bad headline. If you drink coffee, enjoy it, and it does not keep you awake, the evidence does not ask you to give it up.
We do not print a list of medicines, and you should not act on one from an advertisement. Do not stop, reduce or skip anything a clinician gave you because of this page or any of our headlines.
The right action is simple: put every medicine, vitamin and over-the-counter product you take into one bag, this bottle included, and take it to your pharmacist. Ask: "Is anything here a poor choice at my age, and does anything here argue with the ginkgo line on this panel?"
There is a specific reason to ask about the ginkgo. The federal government's center for complementary health states that ginkgo may increase the risk of bleeding in people taking anticoagulant drugs such as warfarin, [10] and the bottle's own printed cautions say to consult your health-care practitioner if you are taking a blood thinner, and that the product should be used with caution or avoided by anyone on anticoagulant therapy or before surgery. That is the label's own language, and it is the most important sentence on it. Name the caffeine too, 50 milligrams a serving. [3]
The food headlines referred to "3 foods" and to "cereals": one cereal in some versions, three in others. Again, the number was ours, not a finding. Here is what was meant, and what stands behind it.
The "3 cereals" / "1 cereal" that "age the brain faster than time" · Partly supported
What the research says. Frosted, honey-coated and chocolate cereals are mostly refined starch and added sugar, and many contain more sugar per serving than a cookie. They sit on the ultra-processed shelf that travels with faster slippage on thinking tests over years. [2] No study has found that any cereal "ages the brain faster than time." That phrase is ours and it is not defensible. In the Framingham families, diets that carried more choline, which is eggs, milk, meat and beans, went with better scores on memory tests. [11]
Honest verdict. Reading the sugar figure on the box is a sensible habit. Plain oats, plain shredded wheat and unsweetened whole-grain cereals are inexpensive swaps, and eggs, milk and beans are where that study's choline came from. Nothing in the bottle we sell replaces any of that.
The honest version of all our food headlines · Partly supported
What the research says. A large Brazilian cohort found that adults with the highest intake of ultra-processed foods slipped faster on overall thinking and planning tests over roughly eight years than those who ate the least. [2] This is observational, the effect size was modest, and diet is tangled up with income, education and dozens of other factors.
Honest verdict. The pattern of your diet over years matters more than any single food. That is a duller message than "these 3 foods", which is exactly why our headlines do not say it.
Usually one of the "3 foods" · Partly supported
What the research says. Processed meats are part of the ultra-processed shelf in the study above. [2]
Honest verdict. Worth moderating. Not an emergency, and not undone by any supplement or any capsule.
Usually one of the "3 foods" · Partly supported
What the research says. Fast food sits on the same shelf, and the same study applies. [2]
Honest verdict. Same as above: pattern over years, not any one meal.
The refined-carbohydrate group · Partly supported
What the research says. The eating pattern most studied for memory is the MIND pattern: leafy greens, berries, beans, nuts, whole grains, olive oil and fish. In a three-year trial of 604 older adults, the group that ate that way and a group that simply ate a little less both improved their thinking scores, by about the same amount. [12] Berries, leafy greens, beans, nuts, olive oil and fish are ordinary groceries; eating them costs nothing extra and is untroubled by any of the cautions on this page.
Honest verdict. The useful advice was never "stop eating these 3 foods." It is "shift the overall pattern," which takes months and cannot be sold in a headline.
Drink less alcohol. Drink less sugar. Keep your coffee, earlier in the day if it costs you your night, and count each serving's 50 milligrams with it. Eat more like the MIND or Mediterranean pattern (vegetables, whole grains, beans, nuts, olive oil, fish, berries) and less like a vending machine. Every one of those changes costs nothing extra, and none of them requires anything we sell.
Several of our headlines invite you to test yourself on words or phrases: spell these three words, pronounce these three phrases, see whether you say these seven phrases. There is no such validated test, and we cannot give you a real one, because a real one does not work that way.
What an actual memory check looks like. Clinicians use short structured checks. They do include word tasks: recalling three unrelated words after a delay, naming animals, repeating a sentence. But three things make them different from an online quiz:
These checks also produce false alarms. A bad night, trouble hearing, pain and simply being nervous all lower scores in people whose memory is fine. This is precisely why an online word quiz is meaningless: it has none of the context that makes the real check useful.
We are sorry. Take it as a prompt rather than a verdict: if the worry is real, bring it to your own clinician and ask for a proper memory check. If it was just a startling headline, the reassurance you are looking for cannot come from a quiz on an advertising page, including this one.
If we only had one section to be useful in, this would be it. None of these is a supplement, a capsule, or a list of three foods, and none of them can be sold to you by us.
These are unglamorous. They cannot be delivered in a headline, they take years, and they are, by a wide margin, the most useful things on this entire page.
What each line printed on the panel of Thorne is, what it is traditionally used for, and what the cited research says, including who was in each trial, at what dose and who paid for it. A serving is two capsules and the bottle holds thirty servings. Two notes on the panel itself. The description says "six studied botanicals and nutrients" while the panel prints eight lines, because the caffeine and the trans-pterostilbene arrive bonded together in one co-crystal and the lutein and zeaxanthin come from one marigold extract. And the description says the marigold extract also supplies meso-zeaxanthin, while the printed panel gives figures only for lutein and zeaxanthin.
The acetylated form of carnitine, a compound the body makes from amino acids and also gets from meat and dairy. Carnitine carries long-chain fatty acids into the mitochondria, the parts of the cell that burn fuel. The acetyl form is the one usually sold and studied for the nervous system; it is available without prescription as a supplement.
What the research says. The research on acetyl-L-carnitine and thinking has been done in people with a diagnosed condition, not in healthy adults, so none of it can be cited here and we make no claim for it.
Amount per serving in Memoractiv™. 250 mg (per 2 capsules)
Good to know. Generally well tolerated; large amounts can cause nausea, cramps or diarrhoea and a fishy body odour. Talk to your doctor before use if you take anything daily for your hormones, or if you take anything daily.
A short shrub of the nightshade family that grows in India, the Middle East and parts of Africa. The root is dried and extracted; the plant is also called Indian ginseng or winter cherry.
Traditional and everyday use. Used in Ayurveda, the traditional medicine of India, for more than 3,000 years, usually as a root powder taken with milk or ghee.
What the research says. In a placebo-controlled trial of 125 healthy adults aged 20 to 55 who reported stress, 300 mg per day of a sustained-release root extract for 90 days was associated with better memory and focus scores, better sleep and lower stress ratings than placebo.[5]
Amount per serving in Memoractiv™. 300 mg (the amount used in a 90-day trial of stressed adults aged 20 to 55)
Good to know. Rare reports of harm to the organ that processes what you swallow have been described with ashwagandha products: stop and talk to your doctor if you notice unusual tiredness, dark urine, or yellowing of the skin or eyes. Not for use in pregnancy. Talk to your doctor before use if you take anything daily for your hormones, or if you take anything daily.
A creeping perennial of wet ground and pond edges across India, with small oblong leaves and white to pale purple flowers. In some parts of India the name "brahmi" is also given to gotu kola, which is a different plant; some products list both.
Traditional and everyday use. One of the best-known plants of Ayurvedic practice, traditionally associated with memory, calm and sleep.
What the research says. This is the one ingredient on the tin with trials in the right age group. In 54 healthy adults aged 65 and older, 300 mg a day of a standardized extract for 12 weeks was associated with better delayed word recall and better performance on a task of ignoring distractions than placebo, with no effect on divided attention or working memory.[8] In 98 healthy adults over 55, the same daily amount for 12 weeks was associated with better verbal learning and delayed recall, while other measures did not differ.[9] A meta-analysis of nine such trials found faster performance on two attention-speed tests, by milliseconds, and called for a large well-designed trial.[14] All of that used standardized extracts in tablets for at least three months. A pinch of dried plant steeped in a twelve-ingredient tea blend, or a fraction of a milligram of glycosides in a spray, is not the same thing, and nobody has tested either.
Amount per serving in Memoractiv™. 100 mg (a third of the 300 mg a day used in the 12-week trials in adults over 55)
Good to know. The trials reported more stomach upset, looser stools, cramps and nausea than placebo.[9] Reference texts advise caution for anyone who takes a daily hormone treatment, note it may slow the heart rate, and note it can affect how the organ that processes what you swallow handles some medicines. Talk to your doctor before use if you take anything daily.
The world's most widely used stimulant, found in coffee, tea, cocoa, yerba mate and guarana. A cup of brewed coffee holds roughly 80 to 100 mg; a cup of tea, 30 to 50 mg.
Traditional and everyday use. Coffee and tea have been drunk for alertness for centuries.
What the research says. The European Food Safety Authority concluded in 2015 that single doses up to 200 mg and daily intakes up to 400 mg do not raise safety concerns for healthy adults, and that caffeine in moderate doses increases alertness and reduces sleepiness.[4] That is the honest size of the claim: it wakes you up; it is not a memory ingredient. The US Food and Drug Administration cites 400 mg a day, about two to three 12-ounce cups of coffee, as an amount not generally associated with negative effects in most healthy adults.[3]
Amount per serving in Memoractiv™. 50 mg (about half a cup of coffee; the label prints a caffeine notice)
Good to know. Can cause jitteriness, faster heartbeat, stomach upset and trouble sleeping, especially later in the day. Count it together with your coffee and tea. People sensitive to caffeine, pregnant women and people with heart rhythm concerns should ask their doctor.
An extract of the fan-shaped leaves of the ginkgo tree, a species so ancient it is called a living fossil, planted along city streets across the world. This is the herbal extract, a different thing from the homeopathic dilution of ginkgo found in some sprays.
Traditional and everyday use. Ginkgo leaf extract has been sold as a "memory herb" for decades.
What the research says. In the largest trial to date, 3,069 adults aged 72 to 96 took 120 mg of a standardized extract twice a day for a median of 6.1 years and declined at the same rate as the placebo group in memory, attention, language and every other domain measured.[15] The National Institutes of Health states there is no conclusive evidence that ginkgo is helpful for any health condition.[10]
Amount per serving in Memoractiv™. 240 mg (the label does not print how much ginkgo extract the complex holds)
Good to know. Ginkgo may increase the risk of bleeding in people who take anything that thins the blood; fresh ginkgo seeds are toxic. Talk to your doctor before use if you take anything daily or are due for an operation.
Two yellow-orange pigments (xanthophyll carotenoids) that the body cannot make. They concentrate in the macula at the back of the eye, where they absorb blue light, and they are also found in brain tissue. Food sources: kale, spinach, collards, egg yolk, corn and orange peppers. Supplements are usually extracted from marigold flowers.
Traditional and everyday use. No traditional use; studied since the 1990s for eye health.
What the research says. In two one-year placebo-controlled trials in older adults (average ages 72 to 74; 44 and 51 participants analyzed), 12 mg a day of lutein plus zeaxanthin was associated with better complex attention and cognitive flexibility in one,[6] and appeared to buffer decline on a verbal learning task in the other.[7] In a 24-month trial of 60 healthy adults over 65, 22 mg of carotenoids combined with 1 g of fish oil and vitamin E was associated with fewer working-memory errors than placebo, a small effect.[16]
Amount per serving in Memoractiv™. 10 mg + 2 mg (the 12 mg a day used in the one-year trials in older adults)
Good to know. Considered safe at the amounts used in trials (up to 20 mg a day for years). Very high intakes can tint the skin yellow-orange, which is harmless.
A small molecule related to resveratrol, found in tiny amounts in blueberries and in the heartwood of the Indian kino tree (Pterocarpus marsupium), from which supplements are usually extracted or synthesized.
Traditional and everyday use. No traditional use on its own; the kino tree has a history in Ayurveda.
What the research says. We found no randomized trial of pterostilbene on memory or attention in healthy adults in our PubMed search of 2026-09-09; the human trials we saw studied muscle and metabolic markers. Thorne pairs it with caffeine in a co-crystal (PurEnergy) and describes it as a sustained-release form of caffeine; the caffeine is the part with a track record.[4]
Amount per serving in Memoractiv™. 66 mg (from the same co-crystal as the caffeine)
Good to know. Short human studies at 50-250 mg a day reported no serious effects; some reported a rise in LDL cholesterol at higher doses. Talk to your doctor before use if you take anything daily.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. This information does not constitute medical advice and it should not be relied upon as such. This product is not a substitute for medication or other treatment prescribed by a physician or health care provider. Consult your doctor before starting any dietary supplement.
Set against the headlines that brought you here, this is the complete and honest position.
Things we cannot promise, and that nobody selling you a supplement can:
Things we can say honestly:
No. Those attributions are advertising language. No named or identifiable expert made those statements, and none has endorsed this product.
None of the studies on this page is about plain coffee, and our "Coffee Tops The List" headline overstated it. What is worth watching is added sugar in coffee drinks, and caffeine late enough in the day to spoil your night. Each serving of the bottle we sell carries 50 milligrams of caffeine, about half a 12-ounce cup, so count it with your coffee and keep it out of the evening. [3]
No. Not on your own, and not because of an advertisement. Take everything you take to your pharmacist and ask whether anything is a poor fit for your age.
The ginkgo. The federal government's center for complementary health states that ginkgo may increase the risk of bleeding in people taking anticoagulant drugs such as warfarin. [10] The bottle's own cautions say to consult your health-care practitioner if you are taking a blood thinner, and that the product should be used with caution or avoided by anyone on anticoagulant therapy or before surgery. Take the bottle in with everything else you take, before the first serving.
Fifty milligrams per serving of two capsules, and the label carries a caffeine notice. A 12-ounce cup of brewed coffee holds 113 to 247 milligrams, and the Food and Drug Administration cites 400 milligrams a day as an amount not generally associated with negative effects in most healthy adults. [3] The European Food Safety Authority reached the same daily figure and puts 200 milligrams as a single serving. [4] At the label's upper direction of two servings a day you would be taking 100 milligrams from this bottle alone.
The caffeine, which makes most people more alert for a while. [4] The ashwagandha sits at the 300 milligrams a day of a ninety-day trial in 125 adults aged 20 to 55. [5] The lutein and zeaxanthin sit at the 12 milligrams a day of two one-year trials in adults averaging 72 and 74. [6] [7] The bacopa is a third of the 300 milligrams its trials used in adults 55 and over. [8] [9] [14] For the acetyl-L-carnitine at 250 milligrams and the trans-pterostilbene at 66, we have no trial at those doses to put in front of you; the closest relative of pterostilbene, resveratrol, was tested at 200 milligrams a day for twenty-six weeks in 46 overweight adults aged 50 to 75, [17] which is a different compound at four times the amount.
We do not know, and the listing does not say. Every bacopa trial worth citing used 300 milligrams a day of a standardized extract for twelve weeks or longer. [8] [9] [14] Those trials also reported more stomach complaints in the extract groups than in the placebo groups.
Because the panel does not print it. It prints 240 milligrams of a branded complex of ginkgo leaf extract bound to sunflower phospholipids, and a complex weighs more than the extract inside it. Without that figure the line cannot be set beside the trials, which used 120 to 240 milligrams a day of a standardized leaf extract. [15] [18]
The listing gives the capsule length as 23.3 millimetres, which is about nine tenths of an inch, and a serving is two of them. Sixty capsules is thirty servings: thirty days at one serving a day, fifteen at two.
You may request a return within sixty days of the date of purchase, and approved returns carry a 25% restocking fee. The support email is support@thorne.com and the phone line is 1-800-228-1966 on weekdays.
The listing showed 79 written reviews averaging 4.6 stars, each carrying the store's own purchase mark, which means the store matched the review to an order. Four are quoted in our article exactly as written; we left out one about a parcel that never arrived and one that was four words long.
A fair question. Do not take our word for it. The references below are real, published sources you can look up yourself, and nothing in sections 4 and 5 requires you to buy anything or trust us. If this page and our headlines disagree, believe this page.
No. There is nothing to sign up for, and you are welcome to read it, close the tab and never come back.
Yes, and you should. Every numbered reference below can be found by searching its authors and journal. For general information, the National Institute on Aging (nia.nih.gov) publishes plain-language material and sells nothing.
These are the sources behind the claims marked with a number above. Several are observational studies, which can show association but not cause. The ashwagandha trial was run in adults aged 20 to 55, younger than the reader this page is written for; the lutein and zeaxanthin trials analysed 51 and 44 people; the bacopa trials used three times the amount in this bottle; the largest ginkgo trial found nothing; and the fact sheets are the governments' own. None of them tested this formula. We have deliberately not cited anything for the claims we describe as exaggerated, because there is nothing to cite.
Citing a study does not mean the study is about this product. The trials above tested one ingredient, in other people, at doses this bottle matches in three lines out of eight, not the finished formula; none of the research tested Thorne, and none of it supports it.
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The product on this site is made and sold by Thorne Research, Inc. of Summerville, South Carolina. Headlines used in our advertising are promotional and may be dramatized, generalized or exaggerated for attention. Where a headline conflicts with this page, this page is correct. Individual results, testimonials and endorsements do not represent typical results. We are compensated when readers purchase products through our links.
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